← All case studies
AI / Data Marketing · 2023–2024
Facebook Marketing Data Pipeline
Orcawise · Greater London
01
Problem
Marketing and competitive intelligence teams needed reliable extraction of platform signals without brittle, one-off scrapers.
02
Challenge
Design a modular ETL automation tool that minimized latency, respected privacy constraints, and could be maintained by a distributed engineering team.
03
Solution
Architected and co-built a web automation pipeline for extract–transform–load from Facebook, with documentation, optimization passes, and security-conscious handling of user-related data.
04
Impact
Enabled faster market analysis cycles and cleaner data inputs for AI / data marketing workflows. (Quantitative impact editable in CMS.)